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The Assassin of Our Hammer Project

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Christopher Schwarz
Apr 06, 2024
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Some of you probably know that we’ve been working on a project to make a 16-ounce nail hammer. We’ve spent thousands of dollars on engineering, programming and prototyping. Yesterday, I killed the project.

Why? I realized I couldn’t tell customers to buy our hammer when they could instead buy a vintage Plumb hammer (price $20) and it would be every bit a…

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